With the Second World War (WWII) and clothing rationing, wartime fashion on a budget became the norm. The 1940s fashion experienced deep changes, but also created some of the most flattering designs of the 20th century.
The classic shirtwaist dress, wide-leg pants, bikini swimsuits, and pin up styles took root in the forties.
Take a look at these beautiful Kodachrome photos to see what women's fashion looked like in the 1940s.